Jan, 11, 2021
A good salesperson can sell what her customer wants, but the best salesperson cansell her customer what he doesn’t need. A true salesperson not only sells aproduct but also a solution. To deliver the solution, one needs to know the coreproblem of the customer. A major chunk of the population thinks that the job of asalesperson is to sell products by hook or crook. Well, that’s not it. A person whocan sell anything to anyone with the minimal and minimum amount of efforts iscalled a salesperson. To be precise, a real salesperson. So what does it take to sellyour solution effectively to the thousand masses? A little smart work is all that ittakes.To understand this in a better way, let's talk about eggs. So the eggs that are laidby hens are eaten worldwide, no doubt or surprise in that. But have you evereaten a duck’s egg? Me neither. What if I told you that eggs laid by ducks are tentimes better than those laid by hens? That’s true, as the studies suggest. Duckeggs are bigger and contain more protein, hard shells keep them fresh for a longtime, and their yolk is bigger and healthier. So why don’t we see duck eggs in themarket? That’s because the duck is a bad salesperson. What do you hear veryoften? A ducks quack or a hens cackle? Obviously, the cackle is the most commonof the both. Hens tend to make a lot of noise, which draws the attention of therest. Whereas a ducks quack wouldn’t be as frequently heard as that of ahens’ (unless you live near a lake crowded with ducks). So the point is, the moreyou express yourself in the market; more are the chances that you sell yourself. Ifyou are loud and clear, you have our attention, or else people won’t be interestedin your product even if it is better than others or it has better scaling power.Now is a good time to understand that even if your product or solution is betterthan the others, it needs to be sold better than the others. How you sell is thedeciding factor for your sales. If your sales haven’t been well or as you hadexpected, then it’s not your product’s fault, it is the way you are marketing, whichoften is an underrated factor.It is very important to understand the mentality of your customers. The crowd canbe easily manipulated once you communicate with their intellect. When SteveJobs set the price of the Apple 1984 to $2000 in the year 1984, the media andcritics went crazy. $2000 for a box that hardly performed a handful of the tasksthat a computer needed to perform? But still, it sold well. The reason being itscommercial. It was too good to be criticized as it had developed in the mind ofpeople the feeling of patriotism and pride of being a human.Bad marketing of a good product makes it a failure, but good marketing of a badproduct makes it a blooming success. So where does the key to success lie? It liesin the way how you attract your customers, how you deal with them and how wellyou convert their ‘No’ into a ‘Yes’.To become a better Salesman, please connect on www.shrutiparmar.com
comments (00)