Anchor is a reaction to a certain stimulus that has been programmed in our minds to behave in a certain way. When we hear, see, or taste something it may remind us of something in our past which is there in our subconscious and then we respond to that stimulus conscious or subconsciously.For example: You see an advert of a latest television of a particular brand and you start visualizing yourself in possession of it. That feeling has been so good that everytime you see that brands logo you have that good feeling. That’s Anchoring.https://iamabitbuddha.com/nlp-anchoring/