Trainers & Training Organisations are always challenged for using innovative  methods to create, format, and deliver  advertising of their Training Products. Before the onslaught of Digital media  “native advertising,” { content that appears like news, feature articles, product reviews} was preferred and  that has transformed online too.Native advertising is evolving in Social & Mobile world &  consumers too are getting aware and updated  to differentiate advertising from other  Valuable content?E-Commerce changed the Dynamics completely wherein some Training companies started to get subscription for their Online & Mobile apps usage. The Thirst for Growth went to such extreme that the Training company started to claim that It can cure Diseases too. (Read Company name as Lumosity)“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.As the saying goesOne can Fool   some people     All the TimeOne can Fool   All the people     sometime ............BUTOne cannot Fool   All the People    All the time.When challenged in the Court of Law  Lumosity simply did not have the science to back up its ads.”Happy Growing  Folkshttps://www.ftc.gov/news-events/press-releases/2016/01/lumosity-pay-2-million-settle-ftc-deceptive-advertising-charges