Elevator pitch or elevator speeches have always fascinated me. How one sells a product, an idea or even promote themselves in the shortest period of time, maybe between 15 seconds to 2 minutes (that’s why its called elevator, it doesn’t take longer than the duration of an elevator ride) is the gist. The main focus of the pitch is – it should be direct and short. It should hook or grab attention.When you get skilled in delivering an elevator pitch, you will extend it in all walks of life. Whether you are a gate crasher, a party animal or just an attention grabber, the elevator pitch gives you an upper hand.Want it to work for you?• Be confident.• Keep it crisp and focused.• Tone should be subtle, not loud.• Do not let it stretch, however tempting it might be.#www.sriramiyer.in