What is Image Consulting?

Image Consulting is the process of helping people exercise greater control over the impressions they create and the perceptions they influence through the elements of Image—clothing, grooming, and body language, including etiquette. It helps people to reflect or project the confidence and competence that comes from an authentic, appropriate, and attractive appearance for any personal, social, or professional situation.

Why is image management important?

Image matters because people make assumptions and judgements based on very limited information. "Your appearance strongly influences other people's perception of your:

• Financial success
• Authority
• Trustworthiness
• Intelligence

Your personal presentation (communication skills and appearance) influences people's behaviour toward you, including:

• Complying with your request
• Trusting you with information
• Giving you access to decision makers
• Paying you a certain salary or fee for contracted business
• Hiring you or purchasing your product

"These perceptions and behaviours are consistent among observers and persistent over time. In other words, most people will tend to form the same kind of opinions about you based on your appearance." Our image can have a significant impact on our happiness by affecting the development of friendships and relationships. It is therefore essential to be able to create the right first impression by managing your image.