In a business, there is only one boss: the customer. He can make or break a company and its reputation. Business is no good when your customer wands his money somewhere else. In today’s world, only the company that provides exceptional customer service will service. To go an extra mile in serving the customer is the best way to retain them and invite in some extra. To build an excellent customer service is as important as acquiring new customers. Let’s discuss some of the exceptional customer services that these companies offered that boosted their respect and reputation in the market.
- STARBUCKS
The coffee giant known for it’s perfect brew is also famous for the exceptional customer service that it provides to its customers. Once, a Starbuck’s regular customer Jason got into a disagreement with New Jersey’s branch Barista’s following which he called up the company’s corporate office.Instead of a simple refund, which would make it up for the disagreement, the company mailed him a $50 Starbucks card.
- TRADER JOE’S
An 89-year old man was stuck in his Pennsylvania home after it snowed heavily. His daughter tried to reach multiple stores that were ready to deliver food to her father. She came across Trader Joe’s and learned that they usually don’t deliver but they would on certain instances.She ordered around $50 worth of food that had to be delivered to her father. While making the payment, the employee told her that she did not need to pay and have a Merry Christmas. The food was delivered to her father within 30 minutes.
- SAINSBURRY
A three year old girl once wrote a letter to Sainsbury asking why ‘tiger bread’ was called as it is whereas it should have been called ‘giraffe bread’ as its texture resembles blotches on a giraffe than the stripes of tiger. A customer service manager responded positively by stating that ‘giraffe bread’ would make more sense. He sent a gift card along with the letter to the girl and the bread was renamed.
- O2
O2, a mobile phone company had set up a competition where the winner would get a free pizza. But it turned out that the winner; Dan from Essex never actually received pizza. Dan took his frustration to twitter and threatened to leave the mobile phone company to join Three, another phone company. Three then offered Dan free ice cream.At that time, O2 realized that it was too late for an apology. So they came up with an outrageous move to get to retain their customer. They offered Dan free Pizzas for one whole year! This obviously left Dan immensely happy.
- JETBLUE
While JetBlue happens to be a name synonym for exceptional customer service, they are also known for quickly responding on twitter. Once a customer named Alexa took on twitter expressing how she was upset as her vacations were over and she had to head home.She jokingly asked for JetBlue for a parade to greet her upon landing. To her surprise, when she landed, she was greeted with a welcome parade. This made her day and JetBlue was in the news as an interesting airline to fly with.This goes on without saying that extraordinary customer service should be the foundation of your company. Go an extra mile to make things happen in the way your customers want. An exceptional customer service will invite to you to the good press that in turn will bring in more customers. To make out the best of customer service that your business can offer, connect with shrutiparmar.com where the expert from the field of corporate world will teach you the best ways and methods to practice an excellent customer service.
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