Before setting their foot into the ever changing and challenging industry that they looked up to, prominent leaders like Jeff Bezos, Bill Gates, Steve Jobs, etc asked themselves the real questions. The answers to these questions made them develop tactics or change their existing ones that made them the game changers. Today, even when some of these leaders are not with us or some of them have stepped down as chairman, the organisations that they have created still perform in the best way possible and so they are rightly called the “Giants” in their respective industries. So what exactly did all these great leaders ask themselves that made them and their companies what they are today?It all narrows down to a simple question that you have to ask yourself, “Why?” Why do you want to do what you are doing right now? The answer to your ‘why’ is all that matters in the long run. To make your service or product stand out, it has to be unique in every way possible. Today, there are thousands of options to a customer when it comes to using a service or product. The competition is tough and will only get tougher in the coming time. Your service must be distinctive to the core. The only way to attract customers is to show them what they really need. Why should a customer use your service? Why your service has to different than others? Why are you working day and night to deliver your service? When you find the answer to these questions, it will change your perspective towards your business and the way you work.Many successful companies that deliver service or product or both have gone through this phase when they had to make biggest changes in the way they operated their business. What we see today in these billion dollar companies is the result of hundreds and thousands of changes that they had to make in their initial days and even today, they are not afraid to make the changes because once you know the WHY you are doing the business, your vision will be cleared and you will never doubt your activities towards your company.Apple Inc. just crossed the trillion-dollar mark last month, becoming the first ever company to do so. Why is Apple so successful? Because when the engineers at Apple create a product, they build and craft it in such a way that they would want to be the first user of that product. They love what they do, and so do others. The biggest concern for them is the customer experience. They make their products, services and even stores in such a way that the customer would forget everything else and be mesmerized into the beauty of Apple’s products and services. Your customer is the most powerful element in your business. Each and every customer has the power to attract more customers towards your business. Give them the best customer service out there like they have never experienced before and you achieve a customer for lifetime.Many people work in the most traditional ways. What factor has made one business successful doesn’t mean it will give the same results to you. Every service is a class by itself and the way you provide is another factor that determines how well it’s going to sell. It might seem a common misconception that to find the answer to your “Why?” you first need to gain a lot of experience. Fortunately, there are doves of accomplished trainers and educators that will teach you how to find your “why?” One of them being www.shrutiparmar.com where you are trained under highly experienced and skillful trainers in their respective industry who will bring out your true potential for you to provide exceptional service to your customers.